When it comes to creating content, not every day will be the same, some days you will have the ideas flowing one after another, on other days, even a simple idea would seem hard to put together. Every content writer has been through these phases and still do. However, that doesn’t stop them to churn out engaging pieces of write-up. So how do the expert content creators do it?
Well, here are 7 practices that seasoned content writers follow for creating better content.
Build your content on someone you know
Content creation often involves forming buyer personas and creating fictional characters to define their target customers. This fictional character then predominates in the process of content production.
However, creating buyer personas tends to be quite vague and not too focused, and don’t really ignite the spark of imagination in a content creator’s mind, when they are falling short of ideas.
In this case, it will be helpful for you if you can derive inspiration from structuring your content on either a friend or an acquaintance, and place them at the centre of your narrative. What is that person’s concern? Or what are the strengths of that person? And, how would your services and products be beneficial for that person?
When you focus on all these questions, the content creation process becomes a lot more fulfilling. This doesn’t necessarily mean you have to build your story on someone you know rather well, but presenting a story that highlights the pain points or issues of a real person makes all the positive difference to your content.
Include visuals… loads of visuals
The one rule about content creation process is that you must acknowledge every individual is different, and so is his or her learning capacity. Some people learn faster with clear visuals in front of them, while others tend to be good listeners. In the case of the content creation, presenting vivid visuals gets the readers interested in learning more about what you have to say. Whether you use videos, pictures, GIFs, or illustrations, they can assist you to establish your point. Even the modern-day textbooks are also filled with informative illustrations to provide an enriching experience to the readers.
So the bottom-line is, irrespective of what topic you are writing about, always incorporate pictures. Because nobody wants to look at chunks of paragraphs unless it’s a novel. However, you must also be careful only to use the images and visuals that add a certain value to what’s trying to convey.
Being En Pointe is the way to go
In the process of creating intriguing content for your website or blog, you must do away with the fluff. It could be daunting, but it makes your content easy to read and decipher.
There is no better alternative than a brief, and focused website content or blog post that is packed with relevant information.
So deviate your attention from the word count. A long, rambling post does not always mean you have a compelling post. Also keeping a blog post concise and coherent is more tricky and actually takes a considerable amount of time than just writing a lengthy piece.
Follow the most popular posts of user-generated content campaign
Have you even considered initiating a user-generated content campaign as part of your content creation process? They can be an amazing way to establish a connection with your audience and boost the brand awareness. Genuine, peer-to-peer content enables you to convince a potential consumer more effectively to buy your products.
Starting a UGC campaign will present a huge amount of data, and various social media tools will assist you to evaluate which are the most distinguished pieces of content and who are the most influential consumers.
Assess the most popular user-generated content to determine the patterns, resemblances, and themes. If a host of your potential clients are sharing an image, depending on the details, you would know what kind of content would help in generating more audience engagements.
Create actionable content
The objective of your content should be to talk about the issues that an individual may be experiencing and also about how they can implement the solutions to their advantage.
Ideal content would allow the consumers to have an idea about how to use it eliminates their issues. It doesn’t undermine the intelligence of the consumers by telling them what needs to be, but instead respects them and offers them with the confidence that they know how to put their newfound knowledge to good use.
So when you write an article or a blog, you must offer insights and ideas on the successful real-life application as well. Many times, just presenting a topic well will provide crucial ideas for the readers.
Your readers are looking for answers, so you must provide it to them
What is the objective of search engines? Many of you would be right in pointing out that search engines provide answers to their specific queries. You type a question about assignment help into Google, and you’ll be presented with millions of valuable resources on the web.
When people fire up the search engine, they are generally looking for answers, and the search engines provide them with it.
The same thing is applicable for blog posts and website content as well. The audience will come looking for an answer to gain knowledge and solve their particular issue. In this case, you must know that only providing the answers won’t suffice; they will have to be faster. So to create the content in a way so that people can pick up the essence, and crucial points easily.
You can check out the headlines or subheads of any non-fiction book or article. You will notice that they create sort of eagerness among the readers. Because it’s a content creator’s responsibility to offer answers and present additional information.
Present a compelling narrative in your content
An amused audience would be willing to rely on you and be convinced with whatever information you provide them. So, the only potent solution to nurture audience engagement is to prepare an engaging content. It will be all about the information you provide.
Keep your posts open-ended, and leave scope for questions. This doesn’t mean your posts have to be incomplete; it just means incorporating questions that prompt the readers to reflect.
Present an intriguing introduction. It takes literally seconds for people to form an opinion about your content. Within reading a first few sentences of the post, they will be able to decipher whether your content is worth reading or not. So focus on conveying why the audience should take a look. Compel them to read it.
You can incorporate an anecdote or incident in your introduction or present a story interwoven alongside your main blog topic. This will enhance the quality of the post and may also help the audience learn various insights.
If you offer content that sparks a chain of comments, the search engines will take note that your post is significant and is being frequently updated. This is an ideal way to gain search engine visibility for your specific posts.
So adopt these practices the next time you sit down to create content.
Author Bio: Joanne Criss is a seasoned content marketer who has been working in a multinational organization for the past decade. She is also an eminent blogger. Other than that, she has also joined as an academic expert for My Assignment Help UK.