Writing a blog should be fun. However, you probably wouldn’t mind getting some traffic on your site as well. The readers. They are really the reason you are working your butt off – right?
It really doesn’t matter – especially in the beginning of you blogging career – how special your content is if no one is going to find it.
It could be the article that revolutionizes the whole industry, but no one is reading it because it’s sitting in your newly launched blog that has not gained any authority nor press yet.
Google barely knows you.
For new blogs, promotion is really the sail that makes your ship go forward. You have to make noise about yourself. Tell all the people that “Hey, I’m here!”.
From here, you can see that there are millions of blog posts published daily, so you’d better do some promotion to stand out.
Here are some great tips for you to use when promoting your blog.
Commenting on Blog Posts
Commenting on blog posts can give you authority backlinks.
Make your comment sensible and make sure that you bring some value to the table. People reading blog posts easily spot if you’re there just to drop a link.
Usually, the admin of the site also has to approve your comment so in order to get your comment approved, make it good.
Commenting on forums
Forums are just wonderful places to build your authority as an expert, get highly targeted traffic as well as get backlinks to build your blogs’ authority in the eyes of Google.
First, you have to find a forum post that searches an answer for a question that can provide a quality answer to.
There’s a great tool for finding forum posts with specific keywords called Faqfox.
Let’s say that you have just written a blog article about “How to change a car tyre”.
You go to Faqfox and type in “Changing car tyre”.
Then you pick “General” category and it gives a list of blogs where it scrapes information from.
Then just do the search and you can see that the perfect result sits fifth from the top.
Now all you have to do is register on that forum, type in an answer that offers a solution to the problem and insert a link back to your blog post.
Easy and fun!
Some of the forums use nofollow–values in links. This basically means that search engines don’t follow these links and do not take them into account when determining the value of your page.
It isn’t a catastrophe because the link will still bring highly targeted traffic to your site.
However, there are also forums that, in fear of the evil affiliate marketers, don’t even let you add links to your posts. Sure you can add the URL, but it’s not clickable.
Let’s say something positive for a change.
There are lots of authoritative (at least in Googles eyes) forums that have dofollow–links. Dofollow–links are, unlike the nofollows, are noticed by search engines.
Here’s a post that introduces us to 65+ high-quality forums that use dofollow–values in links.
Do a Guest post
Guest posting means writing an article on someone else’s blog.
Guest posting has pretty much the same benefits as forum posting but gives you much more authority especially if the publisher is a big player in your niche.
Google also gives puts more value on guest posting link than say, forum posts or blog comments when ordering the results in SERP’s.
Here’s a list of blogs that accept guest posting.
Promote your blog post in social media
Share your fresh blog post on your social media accounts.
How to know where to share it? Should you share it on every possible channel to maximize the impressions?
Well, you can – if you have the resources. The smartest thing to do would probably be to focus on 3 to 5 social media channels that your customers use the most.
If you don’t know where they hang out, don’t worry. You can also guestimate.
For a highly visual subject like food or fashion, use Instagram and Pinterest.
If your blog is aimed to serve the professionals in a certain industry, use Linkedin.
If you sell sarcastic t-shirts you could probably promote your products in Facebook.
The choice is completely yours.
Remember to also add share buttons to your site so people who like your content can do the sharing work for you.
According to this article, an infographic is clearly the most shared content type.