Writing a blog should be fun. However, you probably wouldn’t mind getting some traffic on your site as well. The readers. They are really the reason you are working your butt off – right?
It really doesn’t matter – especially in the beginning of you blogging career – how special your content is if no one is going to find it.
It could be the article that revolutionizes the whole industry, but no one is reading it because it’s sitting in your newly launched blog that has not gained any authority nor press yet.
Google barely knows you.
For new blogs, promotion is really the sail that makes your ship go forward. You have to make noise about yourself. Tell all the people that “Hey, I’m here!”.
From here, you can see that there are millions of blog posts published daily, so you’d better do some promotion to stand out.
Here are some great tips for you to use when promoting your blog.
Commenting on Blog Posts
Commenting on blog posts can give you authority backlinks.
Make your comment sensible and make sure that you bring some value to the table. People reading blog posts easily spot if you’re there just to drop a link.
Usually, the admin of the site also has to approve your comment so in order to get your comment approved, make it good.
Commenting on forums
Forums are just wonderful places to build your authority as an expert, get highly targeted traffic as well as get backlinks to build your blogs’ authority in the eyes of Google.
First, you have to find a forum post that searches an answer for a question that can provide a quality answer to.
There’s a great tool for finding forum posts with specific keywords called Faqfox.
Let’s say that you have just written a blog article about “How to change a car tyre”.
You go to Faqfox and type in “Changing car tyre”.
Then you pick “General” category and it gives a list of blogs where it scrapes information from.
Then just do the search and you can see that the perfect result sits fifth from the top.
Now all you have to do is register on that forum, type in an answer that offers a solution to the problem and insert a link back to your blog post.
Easy and fun!
Some of the forums use nofollow–values in links. This basically means that search engines don’t follow these links and do not take them into account when determining the value of your page.
It isn’t a catastrophe because the link will still bring highly targeted traffic to your site.
However, there are also forums that, in fear of the evil affiliate marketers, don’t even let you add links to your posts. Sure you can add the URL, but it’s not clickable.
Let’s say something positive for a change.
There are lots of authoritative (at least in Googles eyes) forums that have dofollow–links. Dofollow–links are, unlike the nofollows, are noticed by search engines.
Here’s a post that introduces us to 65+ high-quality forums that use dofollow–values in links.
Do a Guest post
Guest posting means writing an article on someone else’s blog.
Guest posting has pretty much the same benefits as forum posting but gives you much more authority especially if the publisher is a big player in your niche.
Google also gives puts more value on guest posting link than say, forum posts or blog comments when ordering the results in SERP’s.
Here’s a list of blogs that accept guest posting.
Promote your blog post in social media
Share your fresh blog post on your social media accounts.
How to know where to share it? Should you share it on every possible channel to maximize the impressions?
Well, you can – if you have the resources. The smartest thing to do would probably be to focus on 3 to 5 social media channels that your customers use the most.
If you don’t know where they hang out, don’t worry. You can also guestimate.
For a highly visual subject like food or fashion, use Instagram and Pinterest.
If your blog is aimed to serve the professionals in a certain industry, use Linkedin.
If you sell sarcastic t-shirts you could probably promote your products in Facebook.
The choice is completely yours.
Remember to also add share buttons to your site so people who like your content can do the sharing work for you.
According to this article, an infographic is clearly the most shared content type.
Use Linkedin Groups
Promote your article in Linkedin Groups as well. The Groups are great because people are there to find resources to develop themselves.
There are tons of groups in Linkedin ranging from “Sheep farmers” to “Meat Loafs Bat’s from Hell. V. Alice Coopers Hollywood Vampires” with only one member, guitarist Rick Bozzo.
Be always sure that the article your sharing is high quality. If it’s filled with spelling errors and lukewarm no-brainers, there’s no success coming to your direction from Linkedin.
You can lose you reputation quickly and it will be hard to get it back.
However, if you are able to create something that people in the group value, with a bit of luck, they will turn into quality contacts.
Send it to your email list
If you have an email list, let them know about your fresh article.
Promoting to email lists is one of the most powerful tactics in gaining returning visitors to you blog.
If you’re struggling with making people returning to your website, you should consider starting to build a healthy list of subscribers. –Jeff Bullas (source)
Also, you are 6x more likely to get visitors from sending an email then from a tweet. Click through rates from email are generally in the 3% range while click-through rates on Tweets are generally in the 0.5% range.
If you don’t have a list, consider adding a subscribing box to your sidebar or make it pop-up when the visitor comes to your site or is about to leave your site.
If you are new to email marketing, read this post before sending your first email.
Use thank you–page as a promotion channel
Thank you–pages are where people are redirected after they submit a form.
You don’t actually have to even have a thank you page to use this tactic, inline thank you message will do the job as well.
When a person subscribes to your blog, add something like this to the inline thank you message:
Thanks for subscription! From now you’ll get latest posts straight to your inbox!
A confirmation will shortly land in your inbox. Meanwhile, read [link to your article].
Put it in your email signature
When you send an email, it’s much more personal than inserting a link to a forum post.
By inserting a link to your blog post to your email signature, you can get a small amount of highly targeted traffic to your blog.
Promote it to the sources you have used
When you write a blog post, you probably do some research about what others are saying about the subject. The post will have more authority if it’s not just filled with your own opinions.
These sources are probably interested in the articles that use them as a source so why not send them an email, thank them for the inspiration and provide them with a link to your article.
The best case scenario is that they like it, and link back to your blog.
Use related posts
To promote your articles to your readers consider adding links to related posts at the end of your articles.
This will increase the average time that people spend on your blog as well as the amount of pages viewed.
If you are using WordPress, you can easily do this with Yuzo – Related posts plugin.